CEO, Account Director
Lexy is a relationship guy who enjoys connecting with our clients and getting to know them as people. He’s known for being high energy and always having a fun fact or a good story, but he’s also a great listener whose humour and empathy make him the heart of our team. Lexy is a natural communicator who takes complicated issues and makes them easy to understand. He creates simple, implementable strategies for clients and the Iconic Group team, and will introduce clients to each other when he sees a valuable business opportunity. Growth-minded and full of ideas, Lexy reads voraciously and starts each day by taking his dogs for a long walk. Outside of work, his life revolves around his wife, Caity, and their daughter Ella.
COO, Account Director
Chris is focused on client success and growing your business. He is constantly researching new marketing and technological strategies to offer to clients as solutions. For as long as Chris can remember, he’s been a numbers and statistics guy - that’s probably why he loves baseball so much. He takes this love of stats and applies it directly to client websites and digital marketing projects in order to track success and make informed decisions. Chris is a visionary who can spot emerging trends and make them work for clients. He spends his days making sure that our clients and staff have everything they need to succeed, and his nights playing soccer, softball and dodgeball. Chris lives with his girlfriend, Veronica, and secretly loves Downton Abbey.
CTO, Creative Director
Darcy is the driving force behind many of Iconic Group’s technical and creative accomplishments. A quick thinker with a strong work ethic, Darcy pushes the team to keep learning and be better than the day before. Darcy spends a lot of his free time researching new technologies in order to improve our company (and our clients’) efficiencies, and excels in creating business process strategies that save time and money. On the creative end, Darcy has deep roots in design, art and music which allows him to visualize, plan, and execute many moving parts effectively. At the end of the day, he loves writing music, playing hockey, camping, and having a drink by the fire – but most of all, his wife and young daughter who keep him grounded and smiling.
Erin is our resident copywriter, content manager and in-office grammar police. She leads social media strategies for Iconic Group and our clients, and is never quiet during a brainstorming session. Erin consumes media constantly, whether it’s news, industry trends, entertainment or politics. She offers advanced writing skills and strong marketing abilities, from consulting and developing strategies to preparing press releases and leading ad campaigns. She excels at creating and growing our clients’ presence on social media, and is particularly skilled at turning high level industry jargon into clear, engaging content. Erin loves music, art, reading and travel. She writes for design and parenting publications in her spare time, and always brings a good energy to the office. Erin is married with two young children, and lives west of Toronto.
Dale is a quiet powerhouse who built many of Iconic Group’s technical offerings from the ground up. He has a genuine passion for technology and innovation, and is constantly improving his skills and challenging himself. Dale is dedicated to continually learning website development and is the one behind all our client websites (which never break). Dale sets a very high standard of work at the office and is the cornerstone of all quality assurance. He is a talented developer who pays attention to details and works with integrity. In his downtime, Dale likes to garden and work on projects around the house. He loves underground hip hop and is teaching himself music production. Dale lives in the east end of Toronto with his wife, Laura.
Geoffrey has an impressive history in marketing, advertising and copywriting that spans over 30 years. He never fails to offer valuable insight on Iconic Group projects, and is a big believer in making sure clients are happy no matter what. Geoffrey believes in idea-driven, strategic copywriting that sells, and utilizes this approach in all client work. He is a creative strategist who has directly contributed to many successful ads and brands, and a wordsmith who can turn analytics into compelling content. Geoffrey is a world traveler who has called in to meetings from all over the globe, and once hitchhiked around the Mediterranean anti-clockwise. He has a great love for Paris, Shakespeare’s sonnets, and a good plate of bacon and eggs.
Mark works on everything from website development to project management and client support, and he’s great at all of it. He’s the most easy-going person in the office, and is quick to help his colleagues at the drop of a hat. Mark is adept to finding website and technology solutions for clients, who appreciate his candor and efficiency. He has a high level of knowledge about compliance regulations, thanks to his close work with our wealth management clients, and is quick to problem solve on the spot. Mark loves Batman and Netflix. He spends his weekends listening to alt indie music, discovering new board games, and playing archery tag. He lives in Oshawa with his girlfriend, Natasha.
Nicole works on our inbound marketing program and leads many of Iconic Group’s multimedia projects. She has an amazing eye for imagery, and is always eager to explore new technology or an emerging social media platform. Skilled in photography, video creation and other multimedia, Nicole always stays up-to-date on the latest trending topics. She throws herself into professional challenges with enthusiasm, and is a great support to her peers. Nicole is a sports fanatic who loves the Green Bay Packers. She’s obsessed with Foo Fighters, has a (plastic) pig named Piggie Smalls and a (real) cat named Drew Barrymore. Nicole and her longtime boyfriend, Tyler, live in Toronto.
Travis leads our support team and can often be found creating newsletters, making website updates or responding to client requests. He excels at finding immediate solutions for Iconic Group clients through our help desk, and runs a weekly website training session. Travis is passionate about logo design and branding, and is known for having a positive attitude that finds its way into everything he does. He’s detail-oriented, courteous and Travis is a talented musician who loves live theatre and has completed exams through the Royal Conservatory of Music in Toronto. He has a Boston Terrier named Lucy, loves the colour orange, and lives in Ajax.
We’re always excited to hear from outstanding developers, graphic designers, multimedia artists, copywriters, photographers and digital marketing experts. If you’ve got the right skills and drive to work with our team, send us your CV and a note about yourself. Thanks for your interest in joining Iconic Group - we look forward to learning more about you!